Client - Year
TracTru- 2023-2024
Services
Branding / Email Redesign / Sales Asset Creation
Role
Art Direction / Design
Deliverables
Email Design & Building / Conference Booth Design Assets / Sales Sheets / Promotional Newspaper
Art Direction / Design
Who
Tractru provides websites and full-scale digital marketing and advertising services with B2C and B2B solutions to help dealerships across the world stand out against their competition.
The Asks
Redesign and modernize the monthly website reports that they send to customers.
Design sale sheets and banners for their upcoming conferences.
Develop a unique sales piece to give to dealerships to help stand out from the competition
The client wanted their monthly reports to be modernized and easier to read while still being editable so it can be updated in the future.
General Sales Sheets
For their general sales sheets, I utilized aerial shots of farms to emphasize that digital management and website development are in the clouds.
Bandit Sheet
For the Bandit dealership sales sheet, I was asked to mesh the Tractru brand with Brandit equipment to showcase the type of work that Tractru could do for Bandit equipment dealers.
ConferenceAssets
For the conference, we wanted to keep it simple by using the brand colors so that they could be easily identified in a sea of brands.
Newspaper
This newspaper was for perspective equipment manufacturers with inspiration from yesteryear the idea was a newspaper from tomorrow when the manufacturer had signed to work with Tractru and all the great things that came with that.
Client Feedback
"Perfect." - "Love love love"
Tori Marie Weaver
Director of Sales, TracTru
