Client - Year
MidSouth - 2023
Services
Rebranding / Logo Design / Graphics
Role
Art Direction / Design
Deliverables
Logo Suite, Brand Guidelines, Conference Presentation Template, Name Badge Template
Logo
Direction
I provided three possible directions with elements that elicit a lot of pride, such as laurels, that can be used as a badge. They ultimately enjoyed parts of all three and requested that they be joined. I pulled the colors from NAMA so that their branding will be cohesive.
Presentation
Direction
I wanted to create a rural, local feel for the presentation and name badges, with a modern twist. I used a wooden texture background to symbolize agriculture, an old-school font to evoke nostalgia, and bright aerial photos of farms and crops to reinforce the agricultural theme.
Client Feedback
"This looks amazing."
LuElla Sprout
Horizon Ag LLC
"This is beautiful! Thank you so much!"
Stephanie Stalans
Farm Progress
The Ask
A logo that represents the area and chapter, but modernized while incorporating a local Delta crop, like cotton or rice.
“For me, MidSouth NAMA has provided me invaluable networking and connections to advance my career, as well as lifelong friendships!”
Who
The National Agri-Marketing Association (NAMA) is the nation’s largest professional association for professionals in marketing and agribusiness.
MidSouth NAMA serves the tri-state area including Tennessee, Mississippi, and Arkansas.
