Client - Year
Ground Control - 2023
Services
Ad Design / Branding Design
Role
Art Direction / Design
Deliverables
Branded Sheets (Sales, Parts, One-Sheeters, Quickstart), Branded Tape, Digital Ads
Who
Ground Control's patented, award-winning design and large-batch coffee-making machines are used in cafes in the US and abroad.
The modern commercial coffee brewer expedites and simplifies the production of all coffee beverages.
The Ask
The company was in the midst of rebranding and developing a new generation of their machine.
They needed new, modern, and informative sales sheets to give to their staff and customers that were easy to navigate. They also wanted digital ads and a newly branded tape for their product.
Sheets
My approach was to create an easily navigable set of sheets following a design system. The types needed were: one-sheeters, parts guide, quick starters, and pricing guides.
Sheet Features
I utilized the brand’s colors to separate the sheet types and included the specific sheet names on the side so that they could be quickly and easily identified and expanded.
Tape
As one of the first physical interactions with the brand that a new customer would have, I took this opportunity to add character to the tape.
Digital Ads
We utilized testimonials to showcase the product’s effectiveness.
Client Feedback
"Perfect." - "The team loves this." - "I really like this direction!"
Andrew Levenson
Director of Growth Marketing
